Research Activity

Team identification full circle: The importance of cognition, evaluation and affect.
Why trademark protection legislation is rarely used to prosecute ambush marketers of major events.
Voting-right membership, sense of community, team identification and behavioural intentions.
Conceptualising the dissolution of a social marketing sponsorship.
An exploration of a social media community using the Psychological Continuum Model.
Unintended consequences of mergers: Men's and Women's golf organisations in New Zealand.
Membership commitment amongst golfers.
Managing a home court transition: The case of the New Zealand Breakers.
Leveraging of Legacy (LoL): The case of the Stag 2014 World Veteran Table Tennis Championships.
Supporting 2nd Tier Sports Events: monitoring the media's influence on marketing major sport events.
Sport beyond School: monitoring and evaluating methods to reduce participation drop-off between secondary and tertiary-level education.
Women’s participation in mountain biking: An action research study
Leadership in High Performing Sport
Governance of new and emerging sports:The case of Stand Up Paddling in New Zealand
Mixed ownership in Super Rugby
Indian immigrant families participation in sport and physical activity
Growing youth participation in New Zealand Rugby