Research Activity

  • Team identification full circle: The importance of cognition, evaluation and affect.
  • Why trademark protection legislation is rarely used to prosecute ambush marketers of major events.
  • Voting-right membership, sense of community, team identification and behavioural intentions.
  • Conceptualising the dissolution of a social marketing sponsorship.
  • An exploration of a social media community using the Psychological Continuum Model.
  • Unintended consequences of mergers: Men's and Women's golf organisations in New Zealand.
  • Membership commitment amongst golfers.
  • Managing a home court transition: The case of the New Zealand Breakers.
  • Leveraging of Legacy (LoL): The case of the Stag 2014 World Veteran Table Tennis Championships.
  • Supporting 2nd Tier Sports Events: monitoring the media's influence on marketing major sport events.
  • Sport beyond School: monitoring and evaluating methods to reduce participation drop-off between secondary and tertiary-level education.
  • Women’s participation in mountain biking: An action research study
  • Leadership in High Performing Sport
  • Governance of new and emerging sports:The case of Stand Up Paddling in New Zealand
  • Mixed ownership in Super Rugby
  • Indian immigrant families participation in sport and physical activity
  • Growing youth participation in New Zealand Rugby