Geoff Dickson

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Professor - Sport Management and Associate Director - New Zealand Tourism Research Institute

Phone: +64 9 921 9999 ext. 7851



  • PhD, Griffith University, 2002
  • BA (Hons), Griffith University, 1994
  • BA, Griffith University, 1990

Memberships and Affiliations

  • Member - Sports Management Association of Australia and New Zealand
  • Editorial Board Member - International Journal for Sport Management and Marketing
  • Editorial Board Member - International Journal for Sport Marketing and Sponsorship
  • Editorial Board Member - Sport and Entertainment Review
  • Editorial Board Member - Sport Management Review
  • Chair - AFL New Zealand
  • President - Sport Management Association of Australia and New Zealand


Current Position

Associate Professor - School of Sport and Recreation, AUT University 2004-
0.80 appointment

  • Stream leader - sport management
  • Teaching activities - Advanced Sport Development (postgraduate)
  • Masters and PhD student supervision

Associate Director - New Zealand Tourism Research Institute, 2007-
0.20 appointment

  • The main purposes of the role are to 1) support the work of the Director in the management, planning, strategic direction and representation of the institute; 2) supervise postgraduate students; and, 3) conduct research.

Previous Higher Duties

  • Associate Dean (Research), Faculty of Health and Environmental Sciences, 2008-2012
  • Head of Postgraduate - School of Sport and Recreation, 2004-2005
  • Head of Research - School of Sport and Recreation, 2005-2008
  • Stream Leader - Sport Management, 2004-2008
  • School of Sport and Recreation Strategic Management Team, 2004-2007

Research Areas

  • Interorganisational relationships and sport governance
  • Sport and event tourism
  • Event leveraging/legacies
  • Ambush marketing, sponsorship and consumer behaviour

Current Research Projects

  • Antecedents of a sport volunteer’s sense of community.
  • Collaborative capacity to develop an events portfolio within a small island development state: The Cook Islands
  • The role of interorganizational citizenship behaviors in the innovation process
  • Factors affecting time allocation and intentions to volunteer at sport events:
  • Non-profit sport club members: What makes them volunteer? Annals of Leisure Research.
  • Stakeholder salience in professional sport clubs: A perspective based on fans’ self-perception
  • Rugby World Cup, the All Blacks and violence against women
  • Explaining the under-utilisation of legislation to prosecute ambush marketers. 



  • Chavanat, N., Desbordes, M., Dickson, G. (in press) Sponsorship networks: Toward an innovative model. Sport, Business and Management: An International Journal.
  • Chavanat, N., Desbordes, M., Dickson, G. (in press) Effects of multiple sponsorship activities. In S. Chadwick, N. Chanavet, & M. Desbordes (Eds.), Routlege Handbook of Sport Marketing. London: Routlege.
  • Dickson, G. & Malaia, J. (in press) Globalisation of professional sport. In S. Frawley & N. Schulenkorf (Eds.),  Critical Issues in Global Sport Management. London: Routlege.
  • Dickson, G., & Sherry, E. (2016) Sport development and partnerships. In E. Sherry, N. Schulenkorf, & P. Phillips (Eds.), Managing Sport Development: An International Approach. (pp. 93-106). London: Routlege.
  • Werner, K., Dickson, G., & Hyde, K. (2016) Mega-events and increased collaborative capacity of tourism destinations: The case of the 2011 Rugby World Cup. Journal of Destination Marketing & Management. doi:10.1016/j.jdmm.2015.12.009i


  • Dickson, G., Naylor, M., & Phelps, S. (2015). Consumer attitudes towards ambush marketing. Sport Management Review, 18(2), 280-290. doi:10.1016/j.smr.2014.07.001
  • Gerke, A., Desbordes, M., Dickson, G. (2015). Towards a sport cluster model: The ocean racing cluster in Brittany. European Sport Management Quarterly. doi: 10.1080/16184742.2015.1019535
  • Meiklejohn, T., Dickson, G., Ferkins, L. The formation of interorganisational cliques in New Zealand rugby. Sport Management Review. doi:10.1016/j.smr.2015.08.002
  • Werner, K., Dickson, G., & Hyde, K. (2015). The impact of a mega-event on inter-organisational relationships and tie strength: Perceptions from the 2011 Rugby World Cup. Sport Management Review. 18(3), 421-435.  doi:10.1016/j.smr.2014.11.005
  • Werner, K., Dickson, G., & Hyde, K. (2015). Learning and knowledge transfer processes in a mega-events context: The case of the 2011 Rugby World Cup. Tourism Management, 48, 174–187. doi:10.1016/j.tourman.2014.11.003
  • Werner, K., Dickson, G., & Hyde, K. (2015). Coopetition and knowledge transfer dynamics: New Zealand’s regional tourism organisations and the 2011 Rugby World Cup.  Event Management, 19(3), 365-380. doi:10.3727/152599515X14386220874841


  • Waugh, D., Dickson, G., & Phelps, S. (2014). The impact of member disaffiliation on the internal legitimacy of a federated network. European Sport Management Quarterly, 14(5), 538-555. doi:10.1080/16184742.2014.950306


  • Wasche, H., & Dickson, G. (2013) Quality in regional sports tourism: A network approach to strategic quality management. Journal of Sport and Tourism, 1-13. doi: 10.1080/14775085.2013.826593


  • Crofts, C., Schofield, G., & Dickson, G. (2012). Women-only mass participation sporting events: Does participation facilitate changes in physical activity? Annals of Leisure Research, 15(2), 154-165. 
  • Crofts, C., Dickson, G., Schofield, G., Funk, D. (in press). Post-event behavioural intentions of participants in a women-only mass participation sporting event. International Journal of Sport Marketing and Management, 12(3/4), 260-274.
  • Kwok, K., McCallin, A., & Dickson, G. (2012). Working through preconception: Moving from forcing to emergence. Grounded Theory Review, 11(2).


  • Buch, T., Milne, S., & Dickson, G. (2011) Multiple stakeholder perspectives on cultural events: Auckland's Pasifika Festival. Journal of Hospitality Marketing & Management, 20(3), 311-328.
  • Dickson, G. (2011). Expansion. In L. Swayne & M. Dodds, Encyclopedia of Sport Management and Marketing, Sage Publications.
  • Dickson, G. (2011). Learning organization. In L. Swayne & M. Dodds,  Encyclopedia of Sport Management and Marketing, Sage Publications. 
  • Grant, N., Heere, B., & Dickson, G. (2011) New sport teams and the development of brand community.  European Sport Management Quarterly, 11(1), 35-54.


  • Dickson, G., Phelps, S., & Waugh, D. (2010). Multi-level governance in an international strategic alliance: The plight of the Phoenix and the Asian football market. Asia Pacific Journal of Marketing and Logistics, 22(1), 111-124. 
  • Smith, A., Stewart, B., Oliver-Bennetts, S., McDonald, S., Ingerson, L., Anderson, A., Dickson, G., Emery, P., & Graetz, F. (2010) Contextual influences and athlete attitudes to drugs in sport. Sport Management Review, 13(3), 181-197.
  • Phelps, S., & Dickson, G. (2009) Symbolic isomorphism: The New Zealand Ice Blacks and Ice Ferns.  International Journal of Sport Management and Marketing, 5(1-2), 90-100.

Current supervisions:

  • Shima Behnoosh: Athlete endorsement and social marketing: Promoting participation in sport and physical activity
  • Richard Opara Aijee: The contribution of community sport programmes to immigrant inclusion and integration
  • Debbie Curgenven: The role of clubs in sustaining sport participation
  • Katharine Hoskyn: How can sport clubs increase their membership?
  • Annette Sharp:  Coopetition within complex adaptive systems: A study of New Zealand sport
  • Mel Johnston: Factors affecting local resident support for major event referendum: Auckland and the 2028 Commonwealth Games
  • Susana Vega-Gomez: Beach sport event portfolios, local residents and physical activity: A case Study of Mount Manganui, New Zealand
Master of Business
  • Nicole Manuela: The benefits of sports-based positive youth development programmes in low socioeconomic areas: Perceptions of parents, participants, providers and facilitators
  • Javeed Ali: The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions.
  • Lloyd Brooks: Public perception of the prohibition of alcohol sponsorship in sport
Completed supervisions:
Doctor of Philosophy

  • Alicia Crockett (2012) Operation Snack Attack: Creating a healthier eating environment at a university campus.
  • Mowbray, D. (2012) Searching for the “mythical unicorn”- the missing link between boards of directors and organisational effectiveness.
  • Michelle Cox (2012) Responsibility for children’s physical activity.
  • Kim Werner (2013) The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks
  • Byungseok Kang (2014) Online endurance sport communities and knowledge sharing behaviour.
  • Anna Gerke (2014) The relationship between interorganisational behaviours and innovation within sport clusters (University of Paris Sud)
  • Chloe Lau (2015) The role of migrants in the host community as mega sporting event stakeholders: Chinese-New Zealanders and the Rugby World Cup 2011
Master of Business
  • Grant, N. (2006). New sports teams and the development of brand community.
  • Sweeney, B. (2006). The influence of brand image and reputation on sustained competitive advantage
  • Jenkins, C. (2006). Corporate governance, leader-member exchanges, and board performance of nonprofit organisations: A replication and extension.
  • Buch, T. (2006). Resident perceptions of event impacts: Taupo and Ironman New Zealand
  • Cleary, P. (2008). National Sporting Organisations and private franchise relationships: A New Zealand comparative case study of inter-organistional learning.
  • Ann Tidey (2010): Social capital production: sport event volunteer perceptions and impacts.
  • Trevor Meiklejohn (2010): The formation, processes and impact of interorganisational cliques: A study of New Zealand provincial rugby.
  • Michael Luck (2013): The impact of education and employment on the sport-related drinking motives of professional footballers: a study of National Rugby League and New Zealand Super Rugby players
  • Johnston, M. (2013) The legitimating effects of hosting world championship events for national sports organizations
  • Van der Colk, J. (2015) Online golf communities: An exploration of participation, involvement, satisfaction and social capital
Master of Philosophy 
  • Jayaswal, T. (2010). Event-induced tourism: A protocol analysis.
  •  Catherine Crofts (2011) The ability of female-only triathlon events to facilitate sustained physical activity increases in adults who were previously insufficiently active or sedentary.
  •  Kim Kwok (2011) Tactical coaching innovations – A grounded theory approach.
  • Katharine Hoskyn (2012): Major sports events and their ability to benefit local sports clubs: A case study of the Auckland professional tennis tournaments
  • Maria Hyde-Smith (2013): An audit tool for the spa/ wellness industry

 BHSc (Hons)

  • Kate Elliott (2008). The effect of sport participant satisfaction in determining a favourable attitude towards the naming-rights sponsor.